Social Media Image Sizes: The Ultimate Guide for 2025
In today’s visually-driven digital world, getting noticed on social media depends heavily on how your content looks. If your images are blurry, cropped awkwardly, or distorted, users are much more likely to scroll past. That’s why understanding the correct social media image sizes is critical for any brand, business, or content creator. Whether you’re a seasoned marketer or just starting out, using the right image dimensions ensures that your visuals look professional, optimized, and engagement-ready. In this comprehensive guide, we break down the latest image size recommendations for all major social media platforms in 2024—so your content always looks its best.
Why Social Media Image Sizes Matter
Social media platforms are constantly evolving, updating their layouts, feed designs, and app interfaces. What worked last year might not work today. Using incorrect dimensions for your visuals can result in:
- Unwanted cropping of logos or text
- Poor image resolution leading to unprofessional appearance
- Lower engagement and click-through rates
- Reduced credibility or brand consistency
By adhering to platform-specific guidelines for social media image sizes, you maximize the effectiveness of your social media strategy and keep your brand looking sharp and on-point.
Facebook Image Sizes (2025)
With billions of active users, Facebook remains a critical network for businesses and creators. To capture attention, your visual content must align with current size requirements:
Facebook Profile Picture
- Recommended Size: 180 x 180 pixels
- Displays at 170 x 170 on desktops, 128 x 128 on smartphones
- Should be centered for circle cropping
Facebook Cover Photo
- Recommended Size: 820 x 312 pixels
- Minimum size: 400 x 150 pixels
- Use PNG for best quality with text or logos
Facebook Shared Image
- Recommended Size: 1200 x 630 pixels
- Aspect Ratio: 1.91:1
Facebook Stories
- Recommended Size: 1080 x 1920 pixels
- Full-screen vertical format (9:16 aspect ratio)
Instagram Image Sizes (2025)
Instagram thrives on visual storytelling. Whether you’re posting to your feed, stories, or reels, size matters. Keep your content clean, crisp, and clickable with these optimized dimensions:
Instagram Profile Picture
- Recommended Size: 320 x 320 pixels
- Displays as a circle, so center your logo or image
Instagram Feed Photos
- Square Image: 1080 x 1080 pixels (1:1 aspect ratio)
- Portrait Image: 1080 x 1350 pixels (4:5 aspect ratio)
- Landscape Image: 1080 x 566 pixels (1.91:1 aspect ratio)
Instagram Stories
- Recommended Size: 1080 x 1920 pixels
- Ensure safe zones for text (14% from top and bottom)
Instagram Reels and IGTV Cover
- Video Size: 1080 x 1920 pixels
- Cover Photo: 420 x 654 pixels (or 1:1.55 aspect ratio)
X (Twitter) Image Sizes (2025)
Twitter (now known as X) remains a fast-paced platform where first impressions can make or break engagement. Get the size right, and your content can soar in visibility.
X Profile Photo
- Recommended Size: 400 x 400 pixels
- Displays as a circle—avoid cropping key elements
X Header Image
- Recommended Size: 1500 x 500 pixels
In-Stream Images
- Recommended Size: 1200 x 675 pixels
- Aspect Ratio: 16:9
Pro Tip: Use high-contrast visuals and bold text for better impact amidst the rapid Twitter/X timeline.
LinkedIn Image Sizes (2025)
As the social network for professionals, LinkedIn demands a polished and visually clean presence. Whether building personal authority or branding your business, image quality is non-negotiable.
LinkedIn Profile Picture
- Recommended Size: 400 x 400 pixels
- Maximum File Size: 8MB
LinkedIn Background Photo (Cover)
- Recommended Size: 1584 x 396 pixels
LinkedIn Company Logo
- Recommended Size: 300 x 300 pixels
LinkedIn Post or Shared Image
- Recommended Size: 1200 x 627 pixels
Pinterest Image Sizes (2025)
On Pinterest, vertical visuals rule. Optimizing your pins’ size is essential to increase saves and drive traffic to your website.
Pinterest Profile Picture
- Recommended Size: 165 x 165 pixels
Pinterest Pin Size
- Optimal Size: 1000 x 1500 pixels
- Aspect Ratio: 2:3
Board Cover Images
- Recommended Size: 222 x 150 pixels
Tip: Taller images (2:3) perform better, but Pinterest penalizes excessively long pins, so avoid sizes beyond 1260 x 2000 pixels.
YouTube Image Sizes (2025)
YouTube is more than video—it’s visual branding. The right image size for thumbnails, banners, and channel icons makes your video stand out and increase clicks.
YouTube Channel Icon
- Recommended Size: 800 x 800 pixels
YouTube Channel Art (Banner)
- Recommended Size: 2560 x 1440 pixels
- Minimum Size: 2048 x 1152 pixels
YouTube Video Thumbnail
- Recommended Size: 1280 x 720 pixels
- Minimum Width: 640 pixels
Remember: Custom thumbnails must be under 2MB and in .JPG, .GIF, .BMP, or .PNG format.
TikTok Image Sizes (2025)
TikTok is all about short-form videos, but your profile and content covers need to be optimized to grab attention at first glance.
TikTok Profile Picture
- Recommended Size: 200 x 200 pixels
TikTok Video Dimensions
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16