How to Repost Reels on Instagram: A Step-by-Step Guide to Boost Your Reach

Instagram Reels have become one of the most powerful ways to engage users, build brand awareness, and grow a following. As short, visually compelling videos take over our feeds, learning how to repost Reels on Instagram has become a valuable tactic for content creators, marketers, and small businesses alike. Whether you want to share your own Reels to different audiences or leverage someone else’s great content (with proper credit!), understanding the reposting process can significantly enhance your Instagram strategy. In this blog, we guide you through every way to repost Instagram Reels the right way, ethically and effectively.

Why Reposting Reels on Instagram Matters

Before diving into how to repost Reels on Instagram, it’s important to understand why this strategy is so effective:

Extended Reach: Reposting helps share content with more people, including across multiple platforms or accounts.
Increase Engagement: Reposting popular or relevant Reels encourages more likes, shares, and comments.
Content Consistency: When you’re short on time to create new content, reposting Reels strategically can help maintain a consistently populated feed.
Cross-Promotion: Curating Reels from partners or influencers can mutually grow audiences when proper credit is given.

Now, let’s explore the different ways you can repost Reels on Instagram—ethically, effectively, and with full optimization in mind.

Can You Repost Reels on Instagram Natively?

Unfortunately, Instagram does not have a built-in “Repost” button like some other platforms. That said, there are a few native features that allow you to share Reels indirectly or reshuffle your own Reels content effectively:

1. Share to Your Instagram Story

This is the easiest native way of reposting Reels on Instagram. To do so:

Find the Reel you want to repost.
Tap the paper airplane icon (Share).
Select “Add Reel to Your Story.”
Customize with text, stickers, or mentions.
Post it to your Story.

While this doesn’t fully repost the Reel to your feed, it does surface the content to your audience for 24 hours.

2. Reshare Your Own Reel Content to Other Platforms

If you’re managing multiple social media profiles, sharing the same Reel across accounts can broaden exposure. Download your original Reel and repost it to:

Another Instagram account
Facebook feed or stories
LinkedIn or Twitter (now X)
Your business website

How to Repost Reels on Instagram Using Third-Party Tools

To fully repost Reels to your Instagram feed, especially someone else’s, you may need to explore manual methods or social media tools. Here’s how:

1. Download and Re-upload (With Permission)

This method involves downloading a Reel and re-uploading it on your feed or Reels tab. Make sure to:

Get the creator’s permission before reposting.
Credit the original creator in your caption and/or video overlay.
Avoid editing the content in a way that misrepresents the original.

Steps:

Copy the link to the Reel by tapping the three-dot icon and selecting “Link.”
Use a trusted Reel downloader tool.
Save the video to your device.
Post it as a new Reel and tag or mention the original creator.

2. Screen Record and Post

If you’re unable to use a downloader, filming your screen is a backup method. Again, always credit the content creator.

This process works well for collaborating businesses and influencer content, but it should be done ethically and with care.

Instagram Collabs: A Modern Way to Repost

Instagram introduced a feature called “Collabs” which lets two users share co-authored content. It appears on both profiles and combines likes, views, and comments.

How to Use Collab for Reposting Reels:

Create or re-upload a Reel.
Tap “Tag people” and select “Invite collaborator.”
Choose the original creator’s username.
Once accepted, the Reel appears on both profiles.

This is particularly useful for brand collaborations, influencer partnerships, or team promotions.

Best Practices for Reposting Reels on Instagram

To keep your reposts ethical, brand-aligned, and engaging, follow these best practices:

Always Credit the Creator: Tag them in the caption or video and ask for permission when necessary.
Avoid Editing the Original: Unless it’s a transformative project (e.g., adding commentary), avoid changing the look and feel.
Use Branded Captions and Hashtags: Add your own insights or context to provide value and improve reach using relevant hashtags.
Schedule Strategically: Post at times when your audience is most active.
Stay Authentic: Choose Reels that align with your brand tone, values, and messaging.

How to Repost Reels on Instagram for Business or Brand Accounts

For brands and businesses using Instagram as part of their marketing strategy, reposting Reels can accelerate brand visibility, collaborations, and user trust. Here are specific strategies tailored for you:

1. Repost User-Generated Content (UGC)

Encourage customers or clients to create Reels featuring your products or services. When they tag or mention your account:

Reach out and ask for permission to repost.
Share to your Story or re-upload the Reel with credit.
Use relevant brand hashtags to track and repost consistently.

2. Collaborate with Influencers Using Collabs or Reposting

Working with influencers? Let them create content you can repost later. You can either:

Use Instagram Collabs to post once under both names.
Repost manually with tags and hashtags linked to the campaign.

3. Repurpose Your Own Reels Content

If you have Reels that performed well months ago, repurpose them:

Download and trim them into shorter clips.
Add fresh captions or overlays for new relevance.
Repost with seasonal or trending hashtags.

Legal and Ethical Considerations Before You Repost a Reel

Copyright and content ownership are important to understand in social media marketing. Here’s what you should always keep in mind:

Get Written Permission: A DM confirming usage rights is enough for most creators.
Tag the Original Creator: This gives visibility and avoids confusion.
Avoid Monetizing Without Consent: Don’t use someone else’s Reel for commercial gain unless clearly approved.

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