Learning how to repost on LinkedIn is one of the simplest, yet most effective ways to amplify your voice, support ideas you believe in, and stay active on the platform without creating new content from scratch. Whether you’re a professional aiming to build your personal brand, a business owner wanting to boost brand credibility, or a beginner just getting started—understanding how to repost the right way is crucial. In this guide, we’ll walk you through everything you need to know about resharing content on LinkedIn, offer best practices, and show you how reposting can enhance your visibility and engagement. Let’s dive into the power of resharing and how it can support your social media strategy.
What Does It Mean to Repost on LinkedIn?
Before learning how to repost on LinkedIn, it’s essential to understand what reposting actually is. A repost on LinkedIn refers to sharing someone else’s post to your own feed, either as-is or with added commentary. It’s similar to retweeting on other platforms, but with a more professional tone. You can reshare:
- Industry-related articles
- Company updates
- Inspirational content
- Thought leadership posts from others
Reposting is a valuable tool for adding variety to your content strategy, expressing support, and keeping your network informed without always having to originate the message yourself.
Why You Should Repost on LinkedIn
Still wondering why you should bother with reposts? Here are a few compelling reasons:
- Expand your reach: Reposting can expose your connections to voices they may not already follow.
- Stay visible: Regular activity keeps you top-of-mind in your network’s feeds.
- Showcase thought leadership: Share insights from experts and add your own perspective.
- Support your peers or company: Help boost your colleagues’ or brand’s content.
- Save time: Not every post needs to be original. Reposting quality content is effective and efficient.
How to Repost on LinkedIn: Step-by-Step Instructions
Let’s walk through exactly how to repost on LinkedIn, whether you’re on desktop or mobile.
1. Locate the Post You Want to Repost
Scroll through your LinkedIn feed or visit a specific profile or page to find the content you want to repost. Look for relevant posts that resonate with your expertise or audience.
2. Click the “Repost” Icon
Beneath every post, you’ll see three action buttons: Like, Comment, and Repost (with two arrows forming a square).
3. Choose Between “Repost” or “Repost with Your Thoughts”
When you click the repost button, LinkedIn gives you two choices:
- Repost: Shares the post directly to your feed with no additional text.
- Repost with Your Thoughts: Allows you to add a caption, context, or commentary before sharing.
4. Add Your Commentary (Optional But Recommended)
While you can repost without adding anything, it’s generally more effective to include a few thoughts. This helps frame the content and demonstrate your point of view:
- Add your opinion or insight
- Relate it to your experience
- Ask a question to spark engagement
5. Hit “Post” to Share
Once you’re satisfied with your message, click Post. Your repost will now appear in your profile’s activity and may reach your followers or network.
Best Practices for Reposting on LinkedIn
Now that you understand how to repost on LinkedIn, let’s take a look at some etiquette and strategy tips to help you maximize impact.
Be Selective
Not every post is worth resharing. Pick content that aligns with your values, industry, audience, or personal branding goals. Reposting too often—or with low-value content—can reduce audience trust.
Add Value, Not Noise
Whenever possible, include a personal comment or insight. Add your interpretation, relate a story, or explain why the content matters. This helps to position you as a thought leader and not just an amplifier.
Tag the Original Poster
Give credit where it’s due! Tagging the original content creator not only provides recognition but also increases post visibility and encourages further engagement.
Use Hashtags Wisely
Hashtags are useful for improving discoverability. Include 3–5 relevant hashtags to help your reposted content reach wider audiences.
Time It Right
Post when your audience is most active—typically mornings or during lunch breaks on weekdays. This improves the chances of visibility and engagement.
How Reposting Differs From Liking, Commenting, or Sharing
It might seem like all interactions are the same, but they serve different purposes:
- Liking: Shows support, but doesn’t share the post to your feed.
- Commenting: Adds context and may appear in your network’s feeds, but not as prominently.
- Reposting: Creates a permanent entry in your feed and reaches more of your network effectively.
Understanding these nuances helps you engage more strategically on the platform.
Tips for Business Owners and Personal Brands on Reposting
If you’re representing your company or managing your personal brand, knowing how to repost on LinkedIn becomes even more valuable. Here’s how reposting fits into your broader LinkedIn strategy:
Support Team Members or Influencers
Encourage cross-promotion by reposting content from employees, partners, or relevant creators. This boosts visibility and fosters a community-driven presence.
Repost Company Content
If you manage a company page, regularly repost updates to your personal profile, or your employees’ profiles. Likewise, reshare your brand’s existing posts to reinforce key messages.
Align With Brand Voice
Even when reposting, your tone, design, and messaging should align with your broader branding. Stay professional, clear, and aligned with your values.
Leverage ViralPulseAI for Smarter Sharing
ViralPulseAI can help you identify what kind of posts are trending in your industry, so you know what might be worth resharing. Use the AI-powered insights to make smarter reposting choices tailored to your audience.
How to Track the Performance of Reposts
Want to know if your repost is resonating? LinkedIn provides metrics you can monitor, including:
- Views: Number of users who saw your post
- Reactions: Likes and other engagement indicators
- Comments: Quality discussions and responses
- Shares: How often your repost gets reshared
Use this feedback to refine your reposting strategy over time.
Common Mistakes to Avoid When Reposting
Though reposting is simple, there are a few pitfalls to avoid:
- Reposting without context: Always aim to add insight when possible.
- Over-posting: Avoid cluttering your feed with reposts every day.
- Not checking the date: Ensure you’re resharing timely and relevant content.
- Failing to give credit: Always acknowledge the original source or author.
Use Reposting as Part of a Broader Content Strategy
Reposting shouldn’t be your only strategy. Instead, mix it with:
- Original thought leadership posts
- Infographics or visual content
- Success stories and testimonials
- Educational how-tos (like this one!)
This balanced approach keeps your profile rich, engaging, and worth following. [Internal Link Suggestion: Link to a content calendar guide or content types article]
How ViralPulseAI Can Help Amplify Your Reposts
Want to improve your content game beyond reposts? ViralPulseAI offers