Creating a thumb-stopping presence on Facebook isn’t just about what you say—it’s also about how your content looks. If you’re a marketer, business owner, or content creator, you’ve likely struggled with blurry photos, cropped videos, or stretched graphics. The culprit behind these visual issues? Incorrect fb post size. Whether you’re uploading a cover photo, sharing a video, or running an ad, using the right dimensions can make all the difference in audience engagement. In this guide, we’ll break down everything you need to know about Facebook post sizes to ensure your content always looks polished and professional.
Why Facebook Post Size Matters for Your Content Strategy
When content doesn’t display correctly, it can damage your brand’s visuals and affect post performance. Proper fb post size ensures:
- Better visibility and readability on desktops and mobile devices
- Avoidance of automatic cropping or distortion
- Improved engagement and click-through rates
- A professional, cohesive brand appearance
At ViralPulseAI, we understand the importance of high-quality visuals. Optimizing your creative assets for Facebook is a key part of growing your online presence, and this guide will help you do just that.
General Guidelines for Facebook Post Sizes
Facebook is a multi-format platform, meaning there’s no one-size-fits-all when it comes to images and videos. Here are some quick general guidelines:
- Use PNG for images with text or logos to keep them sharp
- Ensure high-resolution images (at least 72 DPI)
- Stick to recommended aspect ratios to prevent automatic cropping
Let’s now dive into the specifics of different fb post size dimensions.
Facebook Image Post Sizes
Standard Image Post
Want to share a single image in your feed? Facebook recommends:
- Recommended size: 1200 x 630 pixels
- Aspect ratio: 1.91:1
This size ensures your image takes up enough real estate on mobile and desktop feeds without getting cropped.
Square Image Post
Square images are mobile-optimized and ideal for brands using cross-network posting.
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
Vertical Image Post
Vertical images perform well on mobile devices, where vertical scrolling is the norm.
- Recommended size: 1080 x 1350 pixels
- Aspect ratio: 4:5
Facebook Video Post Sizes
Facebook remains a video-first platform, especially for audiences that prefer motion content. Make sure you follow these dimensions:
Landscape Video
- Recommended size: 1280 x 720 pixels
- Aspect ratio: 16:9
Portrait Video
- Recommended size: 1080 x 1350 pixels
- Aspect ratio: 4:5
Square Video
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
Pro Tip: Use ViralPulseAI to auto-optimize videos for all supported aspect ratios and improve your reach across devices.
Facebook Story Size
Stories are vertically formatted, full-screen images or videos that last 24 hours.
- Recommended size: 1080 x 1920 pixels
- Aspect ratio: 9:16
Keep your key elements centered to avoid UI interference from profile icons, calls-to-action, and reply bars.
Facebook Cover Photo Size
Your Facebook cover photo is your virtual welcome mat—make it count.
- Recommended size: 820 x 312 pixels (desktop)
- Mobile display: 640 x 360 pixels
To avoid cropping, try using 820 x 462 pixels with “safe zones” for text and critical graphics.
Facebook Event Cover Photo Size
Promote your events in style with the right image dimensions.
- Recommended size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
Facebook Group Cover Photo Size
Shape the first impression when users enter your Facebook Group.
- Recommended size: 1640 x 856 pixels
- Safe zone: Focus content in center 1200 x 675 pixels
Facebook Ad Sizes
Creating effective ads means more than just great copy—you need correctly sized visuals.
Image Ad (Feed)
- Recommended size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
Carousel Ad
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
Video Ad (Feed)
- Recommended resolution: minimum 1080p
- Format: MP4, MOV
- Aspect ratio: 4:5 is ideal for mobile
Want to learn how to create high-converting Facebook ads? Check out our post on Facebook ad strategies.
Facebook Profile Picture Size
A crisp, well-cropped profile picture says a lot about your brand.
- Recommended size: 170 x 170 pixels on desktop
- Displays as: Circular format
Ensure your logo or face is centered with ample margin around it for best results.
Tips for Optimizing Your Facebook Posts
- Use consistent branding like colors, fonts, and logos across all visuals
- Preview posts on both desktop and mobile before publishing
- Test different formats such as video, carousel, and image posts
- Keep important content centered to avoid layout interferences
- Leverage ViralPulseAI’s AI design tools to create perfect-sized media assets each time
Common Mistakes to Avoid
Even experienced marketers can make simple sizing errors. Here are common mistakes to watch out for:
- Uploading low-resolution visuals
- Using outdated fb post size dimensions
- Ignoring mobile optimization
- Letting autoposting tools crop or resize your images
These slip-ups can cost you clicks, likes, and trust.
Keeping Up With Facebook’s Changing Specifications
Facebook frequently updates its platform design and specs. What worked last year may no longer be optimal today. To stay ahead:
- Bookmark this guide for regular reference
- Use tools like ViralPulseAI which auto-detects and adjusts for current specs
- Subscribe to our newsletter for updated design templates