can you change your instagram username

Can you change your Instagram username? Whether you’re rebranding, undergoing a name change, or just want a fresh start, the idea of updating your online identity prompts an important question: can you change your Instagram username? The good news is — yes, you can! But before you rush to hit that “Edit Profile” button, there are several things to consider, from how usernames work on Instagram to the risks of losing recognition or traffic.

In this comprehensive guide, we’ll walk you through how to change your Instagram username, what you need to watch out for, and tips to make the transition smooth for personal brands and business accounts alike.

What Is an Instagram Username?

Your Instagram username — also known as your handle — is the unique name that appears after the “@” in your profile URL (e.g., instagram.com/yourname). It distinguishes your account and is how other users tag or find you on the platform.

Unlike your display name (which doesn’t need to be unique), your username must be unique and adhere to certain guidelines:

  • Maximum of 30 characters
  • Can include letters, numbers, periods, and underscores
  • No spaces or special characters like @, %, $, etc.

Changing your username can impact how your audience finds and interacts with you — that’s why it’s important to understand the process and its implications.

Can You Change Your Instagram Username?

Yes, you can change your Instagram username directly from the Instagram app or desktop browser. Whether you’re upgrading your personal brand, pivoting your business, or simply want a more memorable name, Instagram allows you to update your handle at any time.

However, there are a few things you should know before making that change:

  • Immediate update: Your new username updates instantly across your profile.
  • Old username released: Your previous username may become available for others to claim immediately.
  • May affect discoverability: Changing usernames can affect your visibility in search and previous tags or mentions.

Who Can Change Their Instagram Username?

Any Instagram user — whether using a personal profile, creator account, or business profile — can change their username, provided the new handle isn’t already taken or flagged by Instagram.

Username changes might be more frequent among:

  • Influencers and creators rebranding or growing their audience
  • Businesses updating their brand identity or domain
  • Users recovering from hacked accounts or impersonations

Note: Changing usernames for verified accounts may impact your verification badge, so proceed with caution and review Instagram’s guidelines for verified users.

How to Change Your Instagram Username Step-by-Step

✔️ On the Instagram App:

  1. Open the Instagram app and log in
  2. Tap on your profile picture in the bottom-right corner
  3. Tap “Edit Profile”
  4. Tap the “Username” field
  5. Erase your current username and enter the new one
  6. Tap “Done” or the checkmark at the top to save

🖥️ On a Desktop/Web Browser:

  1. Log into instagram.com
  2. Click on your profile picture at the top right and select “Profile”
  3. Click “Edit Profile”
  4. Enter the new username in the relevant field
  5. Scroll down and click “Submit”

Instagram will inform you if your desired username is available. If it’s taken, you’ll need to try a variation. Try adding periods, underscores, abbreviations, or slight rewording.

Important Things to Consider Before You Change Your Username

Changing your Instagram username might seem like a minor tweak, but it can have a domino effect if not handled properly. Here are some things to consider:

1. Username Availability

Instagram usernames are available on a first-come, first-serve basis. If someone has already claimed the username you want, you won’t be able to use it — even if the account is inactive.

2. Broken External Links

Previous links using your old Instagram handle — on blogs, websites, newsletters, etc. — will now be broken. You’ll need to update all links to reflect your new username.

3. SEO and Discoverability

A change in username might lead to a temporary drop in search volume for your profile. Your followers might take time to adjust, and you’ll lose visibility in previously tagged posts or comments using your old handle.

4. Branding Consistency

Make sure your new Instagram name matches usernames across your digital assets — your website, YouTube, TikTok, LinkedIn, and any other social channels. Consistency strengthens brand identity.

5. Username Squatting

Be cautious if you’re releasing a popular username — someone else can quickly claim it, stopping you from reverting back later.

Can Changing Your Instagram Username Affect Followers or Engagement?

The short answer is — yes, it can affect your engagement, especially if your previous handle was widely shared, mentioned, or searched. Here’s how:

  • Mentions and tags: Any posts @mentioning your old username won’t link to your profile anymore.
  • Search algorithm: You might temporarily lose traction in Instagram search as the algorithm recalibrates.
  • Follower confusion: Your followers might not instantly recognize the new username, leading to a potential dip in engagement.

That said, these effects are usually temporary — especially if you announce your name change in your content strategy. Let your audience know what’s happening to maintain transparency.

Tips for Choosing a New Instagram Username

Don’t rush the decision. A good Instagram username should be:

  • Easy to spell and remember
  • Consistent with your other social platforms
  • Relevant to your brand or niche
  • Free from numbers or symbols (if possible)

Tools like ViralPulseAI can help you identify the best keywords or trends in your niche, which can inspire creative but on-brand username ideas.

How Often Can You Change Your Instagram Username?

Unlike display names, there’s no strict cap on how often you can change your Instagram handle. Technically, you could change it multiple times — but it’s highly discouraged unless absolutely necessary.

Frequent changes may:

  • Confuse followers
  • Weaken brand recognition
  • Trigger spam filters or account reviews

Pro Tip: Choose a name thoughtfully so you don’t need to change it again anytime soon.

What Happens to Your Old Username After the Change?

Once you change your handle, the previous username becomes available for others to claim. If you’re switching temporarily or by mistake, you may not be able to get your old username back.

Some security-conscious users create a secondary throwaway account with their old username to prevent others from grabbing it.

What To Do After Changing Your Instagram Username

After making the official change, it’s time to communicate and update:

1. Announce the Change

Make an Instagram post or story letting users know about the new handle — and why you’ve made the change.

2. Update All Other Channels

Update your username wherever it appears:

  • Email signatures
  • Business cards
  • Website social icons
  • Other social media platforms
  • PR or press materials

3. Monitor Your Analytics

Use tools like ViralPulse