In today’s fast-paced social media landscape, maintaining a consistent and strategic online presence is essential—especially on platforms like Instagram, where your name serves as a first impression to potential followers, partners, or customers. So it’s no surprise that many users often wonder, “Can I change my Instagram name?” Whether you’re rebranding a business, adjusting a personal profile, or correcting a simple typo, Instagram does offer the flexibility to modify the name associated with your account. However, changing your Instagram name comes with its own set of guidelines, limitations, and strategic considerations, especially for creators and entrepreneurs.
What’s the Difference Between an Instagram Username and Name?
Before diving into how to change your Instagram name, it’s crucial to clarify the two different types of names on the platform:
- Username (@handle): This is your unique identifier on Instagram (e.g., @viralpulseai). It must be unique across the platform.
- Name (Display Name): This appears on your profile in bold text. Multiple users can share the same display name.
When asking, “Can I change my Instagram name?”, it’s important to know whether you’re referring to the username or display name. Each has its own importance and impact on your brand visibility.
Can I Change My Instagram Name?
The short answer is: Yes, you can change both your Instagram username and display name. Instagram allows users to edit these fields directly from the app or through a web browser.
Here’s what you need to keep in mind:
- You can change your display name as often as you like.
- You can change your username, but it needs to be unique and not used by another account.
- Username changes are subject to review and may not be available if the username is already taken.
Why You Might Want to Change Your Instagram Name
There are several valid reasons you may wish to change your Instagram name:
- Rebranding: You’re updating your business or personal identity.
- Professionalism: Switching from a casual to a professional tone in your handle.
- Search Optimization: Making your name more discoverable and aligned with keywords or industry terms.
- Error Correction: Fixing typos or formatting issues in your current username or name.
These strategic identity updates can help you grow your followers, improve engagement, and enhance your credibility on the platform.
Step-by-Step Guide: How to Change Your Instagram Name
1. How to Change Your Display Name
Follow these simple steps:
- Open the Instagram app (or go to instagram.com).
- Tap your profile picture in the bottom right to go to your profile.
- Tap Edit Profile.
- In the Name field, delete the existing name and enter your new one.
- Tap Done (or Submit on the web).
Your name will be updated instantly and reflected across your account.
2. How to Change Your Username
To change your handle:
- Go to your profile and tap Edit Profile.
- Tap on the Username field.
- Enter your new desired username.
- If it’s available, you’ll see a green checkmark. Tap Done.
Instagram will automatically update your handle across the platform and let your followers know (via username redirection).
Important Considerations Before Changing Your Instagram Name
Changing your Instagram name isn’t always as simple as it sounds. Here are a few things to consider:
1. Username Availability
Instagram usernames must be unique, so the handle you want might already be taken. If it’s not available, you’ll need to use a variation, like adding underscores or numbers.
2. Searchability & Branding
A name change can have SEO implications for your profile. Ensure your new name aligns with keywords if discoverability is important.
3. Broken Links & Mentions
Changing your handle can break external links and @mentions from past collaborations. This is particularly critical for influencers and businesses.
4. Username Reversion
If someone else claims your old username, you won’t be able to switch back. Make sure you’re ready for the change before completing it.
Common Questions About Changing Your Instagram Name
Can I Change My Instagram Name Multiple Times?
Yes. You can change your display name and username multiple times. However, switching usernames frequently could affect your brand recognition.
Will My Followers Be Notified If I Change My Username?
While Instagram won’t send a direct alert, your new handle will be updated wherever you’re tagged. However, if someone searches using your old handle, they may not find you.
Will Changing My Instagram Name Affect My Verification Badge?
Yes, in some cases. If you’re verified and change your handle, Instagram may re-verify your account. Make sure the new name still reflects your brand or identity clearly.
Can I Change the Name of a Business Account?
Absolutely. The process is the same. But for business accounts, consistency in branding across social media platforms is especially important.
Pro Tips When Changing Your Instagram Name
- Check all platforms: If you’re a brand or influencer, ensure your handle is available across other social media platforms.
- Secure your old name: If you’re not ready to let go of your old handle, consider creating a placeholder account to hold it.
- Notify your audience: Use a post or story to inform your followers of the new handle to avoid confusion.
- Update external links: Don’t forget to update your new Instagram URL on your website, email signature, and other platforms.
How Often Can You Change Your Instagram Name?
Your display name can be changed twice within a 14-day window. For usernames, there’s no technical limit, but repeated changes can hurt your growth and brand consistency.
Instagram temporarily locks certain name changes if you switch too often or appear suspicious, so keep it intentional.
Maintaining Your Personal or Brand Identity
When deciding whether to change your Instagram name, consider the long-term implications. Your Instagram handle is your digital business card. It’s how you’re tagged, recognized, and referenced. Consistency across all platforms helps build trust and recognition, especially if you’re scaling a business or personal brand.
If you’re a business owner, align your Instagram name with your brand name or niche. This helps with discoverability both within Instagram and via external search engines.
Already rebranded your business?
Strategic Branding Tips When Changing Your Instagram Name
If you’re moving forward with a name change, here are some branding tips to keep your momentum strong:
- Use recognizable keywords that relate to your industry.
- Keep it concise — Short, memorable handles beat long, complex ones.
- Stay consistent with other platforms and URLs.
- Choose professional spelling and tone if representing a business.
- Monitor performance — Watch engagement stats before and after your change.