Are you wondering how to change account name on Instagram without losing your followers or brand identity? Whether you’re rebranding, correcting a typo, or transitioning to a more professional image, changing your Instagram account name is a simple yet effective way to reflect growth and adapt to changing needs. If you’re a content creator, entrepreneur, or business owner looking to maintain consistency across digital channels, mastering this basic function can help maintain your brand voice and keep your audience engaged.
In this guide, we’ll walk you through step-by-step instructions on how to change your Instagram username and display name, the differences between the two, potential impacts, and best practices to avoid confusion. No matter your level of experience, you’ll find this blog helpful in making quick, informed changes to your Instagram profile.
Understanding the Basics: Username vs. Display Name
Before diving into how to change account name on Instagram, it’s important to understand the difference between the two primary name fields in your Instagram profile:
- Username (@handle): This is your unique identifier on Instagram. It appears in your profile URL (e.g., instagram.com/yourusername) and people use it to tag or mention you.
- Display Name: This is the name that appears on your profile right under your avatar. It doesn’t have to be unique and can be anything you choose (e.g., your full name or business name).
Being aware of this distinction ensures you update the right name field based on your specific goal—whether you’re rebranding or just tweaking your profile.
Why You Might Want to Change Your Instagram Account Name
Changing your account name can serve several purposes. Some common reasons include:
- Rebranding your business or personal account
- Aligning your Instagram with other platforms for consistency
- Correcting typos or outdated information
- Clarifying your niche or services
- Changing from a personal to a business-oriented profile
Whatever your reason, knowing how to change account name on Instagram properly can help you avoid confusion or disruption to your online presence.
How to Change Your Instagram Username (Step-by-Step Guide)
Your Instagram username is a critical part of your digital identity. Here’s how you can change it:
Changing Username on the Instagram Mobile App
- Open the Instagram app on your phone.
- Tap your profile icon in the bottom right corner.
- Tap Edit Profile.
- In the Username field, delete your current name and type your new one. Instagram will tell you if it’s available.
- Tap Done (iOS) or the checkmark (Android) to save changes.
Changing Username on Instagram Web
- Go to instagram.com and log in.
- Click your profile picture in the top-right corner.
- Select Profile, then click Edit Profile.
- Enter your new username in the corresponding field.
- Click Submit.
Note: If the username is already taken, Instagram will prompt you to try a different one. Choose something memorable and easy to spell to maximize discoverability.
How to Change Your Instagram Display Name
Your display name doesn’t have to be unique and can include emojis, capital letters, or spacing. Here’s how to change it:
From the Instagram Mobile App
- Open Instagram and go to your profile.
- Tap Edit Profile.
- Under the Name field, enter the new display name.
- Tap Done or the checkmark to confirm changes.
From Instagram’s Web Version
- Log into Instagram on your browser.
- Navigate to your profile page.
- Click Edit Profile.
- Update the Name field.
- Click Submit.
Your new display name will be visible publicly and can help visitors understand more about your account at a glance.
Limitations and Important Considerations
Before you change your account name, take these critical points into account:
- Instagram enforces a 14-day limit: You can change your display name only twice within 14 days.
- Changing your username could affect links: If your username is linked elsewhere (e.g., websites, business cards, or social media bios), those links may break if not updated.
- You may temporarily lose visibility: Username changes can affect your appearance in search results while Instagram updates its databases.
- Your old username becomes available: Once changed, your old handle may be grabbed by someone else, so proceed carefully.
Best Practices When Choosing a New Instagram Name
Follow these best practices to ensure your new Instagram name supports your goals:
- Keep it Short and Memorable: Complex names are harder to recall or find.
- Align with Your Brand: Your name should match other platforms and your business identity.
- Avoid Special Characters: They make tagging and sharing your username more difficult.
- Use Keywords Wisely: For business accounts, including what you do (e.g., @luxeinteriors) improves discoverability.
What Happens After You Change Your Instagram Name?
After updating your name:
- Your New Name Replaces the Old One Instantly: It will appear on all your past comments, likes, and posts.
- Old Mentions Won’t Be Redirected: If someone links to your old handle, it won’t connect to your profile anymore.
- You May Notice a Temporary Dip in Engagement: Your followers may need to adjust to the new name, so be sure to communicate the change.
Communicating Your Instagram Name Change to Your Audience
To avoid confusion and maintain your brand’s momentum, let your audience know about the change:
- Make an Announcement Post: Use a clear visual and caption that explains the name update.
- Update Bio Details: Add a note like “formerly @youroldusername” in your bio for a few weeks.
- Leverage Stories & Highlights: Record a video explaining the change and pin it to your Highlights.
- Notify Partners & Collaborators: Ensure anyone you’ve worked with updates links and tags.
Changing Instagram Names for Business Accounts
If you use Instagram for business, rebranding is more than just updating a name—it’s an opportunity to strengthen online identity.
Key Tips for Business Name Changes
- Perform a Username Availability Check: Use Instagram tools to ensure the username is open across platforms.
- Update All Marketing Materials: From email signatures to Facebook Pages.
- Reassure Followers: Let them know you’re the same brand, just with a sharper focus or vision.