How to Share Facebook Post on Instagram: A Step-by-Step Guide

In today’s digital world, cross-platform sharing is essential for individuals and businesses alike. With social media platforms constantly evolving, learning how to share Facebook post on Instagram can save you time, boost your reach, and improve your content strategy. Whether you’re managing a brand, running a small business, or building your personal presence online, sharing Facebook posts directly to Instagram can maximize engagement without additional effort.

But how do you do it the right way? This guide will walk you through everything you need to know — from connecting your accounts to using business tools that automate content sharing. You’ll also find essential tips, common pitfalls, and extra strategies to grow your audience and brand visibility.

How to Share Facebook Post on Instagram?

Before diving into the how-to, let’s explore the benefits of sharing Facebook content to Instagram:

Save time: Manage both platforms more efficiently from a single source.
Consistent branding: Maintain a cohesive look and tone across social media channels.
Expanded reach: Leverage two powerful social networks to grow your audience.
Increased engagement: Your content has more chances to be seen and interacted with.

Many solopreneurs, marketers, and businesses already create content for Facebook. Sharing that same content on Instagram helps you leverage your existing efforts for greater exposure.

How to Link Facebook to Instagram

To share content seamlessly, you’ll first need to connect your Facebook and Instagram accounts. Here’s how to do it:

For Personal Users

Open your Instagram app.
Go to your Profile and tap the Menu (three lines in the upper-right).
Click on Settings > Account > Sharing to Other Apps.
Select Facebook and log in using your Facebook credentials.
Allow authorization and choose whether to post to your timeline or a specific page.

For Business Pages

Go to your Facebook Page where you’re an admin.
Click on Settings > Linked Accounts or Instagram.
Select Connect Account and enter your Instagram credentials.
Choose the right account type (business or creator) aligned with your business goals.

Once connected, you’ll now be able to cross-post between Facebook and Instagram directly.

How to Share Facebook Post to Instagram (Manual & Automatic Methods)

1. Share via Facebook Business Suite or Meta Business Tools

The easiest way to share a Facebook post to Instagram is through Meta’s Business Suite (now part of Meta Business Tools).

Log in to Meta Business Suite on desktop or mobile.
Click on Posts & Stories from the sidebar.
Select Create Post.
Choose both Facebook Page and Instagram account under the placement section.
Upload your content (image, video, or text).
Review and click Publish to post to both platforms simultaneously.

Note: The original post will appear native on both platforms, not just as a shared link. This improves engagement dramatically.

2. Use Mobile Apps to Cross-Post Content

You can also share individual Facebook posts to Instagram manually if they weren’t initially shared together.

Here’s how:

Go to the Facebook app and find the post you want to share.
Take a screenshot of the image or copy the caption and media.
Open Instagram and create a new post.
Paste the copied information or upload the screenshot/image.
Write a caption and publish it to your followers on Instagram.

While this method is manual, it offers flexibility in tailoring visual creatives for Instagram’s format.

3. Repost Using Third-Party Tools or Social Media Management Platforms

If you’re managing a serious content strategy, automation is key. You can try using tools that integrate both platforms to schedule and cross-publish.

Pro Tip: If you’re a ViralPulseAI user, you can streamline your cross-posting strategy and schedule posts across Facebook and Instagram with ease.

Tips When Cross-Posting Between Facebook and Instagram

Although it’s easy to copy and paste your content, not everything translates perfectly between platforms. Here are some helpful tips:

Adapt formats: Facebook supports longer text; Instagram prefers concise captions and hashtags.
Use square images: They work best on Instagram and still look good on Facebook.
Check for mentions: Usernames may differ between platforms; verify before tagging.
Add a CTA: Encourage engagement relevant to Instagram’s style (e.g., “Tag a friend!”).
Avoid broken links: Bios are the only clickable link spot on Instagram.

What Facebook Posts Can Be Shared to Instagram?

Not every Facebook post can be shared seamlessly to Instagram. These types work best:

Image posts – Single or carousel images formatted for mobile.
Short videos – Instagram’s video support is ideal for clips under 60 seconds (for posts) or up to 15 minutes (for Reels).
Graphic promotions – Announcements, sales flyers, and event posters.
Quotes or tips – Visual content with overlayed text works well cross-platform.

Note: Shared links, polls, and some interactive Facebook features may not render effectively on Instagram.

Common Mistakes to Avoid When Sharing Facebook Posts to Instagram

To ensure you’re maximizing the impact of every shared post:

Not optimizing for platform style: Instagram favors visuals over text-heavy posts.
Ignoring hashtags: They’re essential on Instagram for visibility and discovery.
Posting at the wrong time: Timing may vary by platform — test and adjust frequently.
Duplicate content errors: Watch for wording or links that don’t translate contextually.

How to Share Facebook Stories to Instagram

You can also share your Facebook Stories directly to Instagram if the accounts are connected. Here’s how:

From the Facebook app, go to your Story.
Tap the share icon or settings while creating the Story.
Toggle Share to Instagram.
The Story will appear on both platforms automatically.

This feature helps maintain omni-channel consistency and increases impressions across both Facebook and Instagram audiences.

Optimizing Your Strategy Beyond Just Sharing

If you want to go beyond manual cross-posting, consider building a full social strategy:

Plan on a calendar: Use scheduling tools like ViralPulseAI to organize weekly content across platforms.
Track performance: Use insights on both Facebook and Instagram to fine-tune content style.
Experiment with Reels: Short-form video performs incredibly well across platforms.
Leverage user-generated content: Encourage audience participation and reshare.